Fruitjuice art trial#
We're giving discerning drinkers a reason to trade up their vodka seltzer with a brand they know and love, Truly, plus six-times-distilled vodka and real fruit juice for a 'truly' unique drinking experience."ĭriving Awareness and Trial with Catchy Campaign and Digital Promotion "We've earned our role as the ultimate beyond beer destination and are ready to elevate the canned cocktail space with our first spirits-based seltzer. "A trailblazer and tastemaker since coming onto the scene over five years ago, Truly is constantly innovating and challenging what drinkers expect from hard seltzer," said Matt Withington, Director of Marketing, Truly Hard Seltzer. A spirits-based seltzer that's crisp, clean and flavorful had been my north star for Truly innovation, but it's safe to say we're just getting started." "Our team has spent countless months testing thousands of drinkers on hundreds of recipes and flavor combinations to get the latest and greatest extension of Truly just right. "You could say the traditional vodka seltzer was my inspiration for Truly Hard Seltzer from day one for its refreshing taste and endless possibilities," said O'Neill. The Original Inspiration for Truly Hard Seltzer Serves as Brand's Latest InnovationĬredited with developing the industry's original hard seltzer, Truly, Boston Beer Company Director of Product Development Casey O'Neill describes the latest evolution of this refreshing, convenient and fun alternative to light beer as a no-brainer.
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